Watershed Council selected by Hadley, MA Whole Foods Market as recipient of 5% Day, Wednesday March 28, 2012

For immediate release – March 27, 2012

WHO: Based in Greenfield, the Connecticut River Watershed Council works to improve water quality and native fisheries in the Connecticut River’s 11,000-square mile watershed in the four states of Massachusetts, Connecticut, New Hampshire and Vermont.  Through its web site and publications – such as the popular Connecticut River Boating Guide – the 60-year-old nonprofit organization promotes conservation, recreation, and a sensible balance between the needs of human and natural communities.  ctriver.org

WHAT: Connecticut River Watershed Council has been selected by Whole Foods Market in Hadley, MA as the beneficiary of its 5% Day. Four times a year, Whole Foods Market of Hadley, MA donates 5% of the day’s sales to a selected local charity, and on March 28, 2012, the Connecticut River Watershed Council will be the featured non-profit organization. Connecticut River Watershed Council will staff an information table inside the store leading up to the 5% Day. In addition to learning more about CRC’s programs, you can also meet special guest Connie Rivers, a gigantic inflatable fish that will be “swimming” around the store reminding people to shop on March 28 to benefit CRC. A portion of the funds received from the 5% day will be used to replant trees lost during the storms of 2011, particularly in Monson, MA which suffered significant tree losses.

WHEN: Wednesday, March 28 from 8 a.m. – 10 p.m.

WHERE: Whole Foods Market, 327 Russell Street Hadley, MA 01035

HOW: For more information about Connecticut River Watershed Council or the 5% Day at Whole Foods Market, call 413-772-2020, or visit ctriver.org.

# # #


CRC: Chelsea Gwyther, CRC President 413-772-2020 ext 202 (work); 413-658-8552 (cell); cgwyther@ctriver.org

Whole Foods Market: Ann Walsh (413) 586-9932