May 15, 2014.  Greenfield, MA – MRW Connected, a local website developer based in Easthampton, MA, is helping to clean up the Connecticut River as part of their pledge to donate 1% of their profits to protect the planet.

“MRW Connected asked us if we would be interested in joining 1% for the Planet so that we could receive a special donation from their company,” said Dana Gillette, development director of the Connecticut River Watershed Council (CRC). “While we receive support from a number of businesses, including sponsors of our annual Source to Sea Cleanup, it is unusual for a business to call up and offer unsolicited support.”

MRW Connected joined 1% for the Planet because of their belief in making the world a better place through nurturing, supporting, and protecting the environment. As a member, they donate 1% of their annual profits to improve the environment. MRW Connected is one of three businesses in Western Massachusetts listed on the 1% for the Planet website.

“The Connecticut River Watershed Council does such important work all up and down the valley,” says Tom Willits of MRW Connected. “All of us who enjoy the river, and value its considerable benefits to our region, appreciate that CRC is leading the effort of protecting its waters. We are very happy to make a contribution to them as part of our 1% end-of-year contribution!” MRW Connected helped the Council to launch its new website,, last year.

“We knew they were a socially-responsible business when we chose them to design our website,” said Gillette. “It was a nice surprise when they called to make a donation to the Council. This partnership may help to open new doors for CRC.”

CRC is a new nonprofit partner of 1% for the Planet, a network of over 1,200 member companies in 48 countries that give one percent of revenues to environmental causes. 1% member businesses fuel this non-profit network through their annual contributions, which totaled over $20 million in 2013.

To see if your company participates in 1% for the Plant, visit and click on ‘Directory.’ Select Connecticut River Watershed Council from the list of nonprofits to direct your company funds to support the Connecticut River.

About 1% for the Planet

1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $100 million back to blue.

About the Connecticut River Watershed Council

The Connecticut River Watershed Council works to protect the watershed from source to sea. As stewards of this heritage, we celebrate our four-state treasure and collaborate, educate, organize, restore and intervene to preserve its health for generations to come. Our work informs our vision of economic and ecological abundance. To learn more about CRC, or to make a contribution to help protect the Connecticut River, visit or call 413-772-2020, ext. 201.

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Dana Gillette, CRC Development Director,, 413-772-2020 ext. 202

Barbara Friedsam, 1% for the Planet,, 802-496-5408